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Create Social Buzz with Buzzsumo
August 29, 2017

Create Social Buzz with Buzzsumo

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buzzsumo

I utilize Buzzsumo to tracking the shareability of my company's content as well as backlinks that are acquired. I am currently the only one using the tool, but I have proposed it to our PR person to help her track pick up of press releases. This tool helps my content team gauge the impact of their work and titles they use. They can see how social friendly they are as well as what influencers share their work.
  • Showcases backlinks acquired per link.
  • Breaks down the number of shares per social channel.
  • Shows you the influencers who share your content.
  • Brand Mentions of your own brand, words, and competitors.
  • Showing influencers who have shared: They only show Twitter followers and only if more than 20 (I believe) people have shared it.
  • The brand mention tool, like most, picks up mentions close to your company's name. If you have a relatively common name, you'll get a mess of results.
  • The influencer tab is a little bit of a mess as well as they go based on Twitter profiles and I've found bot account mixed into the results at times.
  • You can prove that your social media strategy is working and impactful.
  • You're unable to find influencers outside of Twitter which can be negative if your main audience is not Twitter focused.
  • You can track people who link to your site and make annotations to track the referral traffic they may send your way.
While they show similar metrics to Buzzsumo, I like the visual aspect of Buzzsumo and the breakdown it has per channel. It's simple, but effective.
Very well suited for companies looking to showcase the impact social media makes and those who are trying to improve the shareability of their content marketing strategy. It's less appropriate for companies who are just sharing just to share. If you don't have a social media strategy built out yet, do not integrate this tool into the mix as you want receive the full ROI.