A case for Bynder as SAAS
June 15, 2017
A case for Bynder as SAAS
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bynder Brand Portal
Bynder is used by over 20 locations and is implemented at the corporate and store level across our organization. The power users are the marketers and sales staff. As a marketing technologist, I use Bynder to implement a quick quote or lookbook for our clients. In other words, Bynder was instrumental in helping our sales staff identify and pull pictures from the digital asset management system seamlessly and without much effort. Another great advantage that Bynder has is the fact that it has API support as well as high availability in terms of performance. Bynder is hosted on the cloud and is very flexible in terms of features and customization. I had the opportunity to work with Bynder APIs particularly in bulk tagging and bulk import/exports of data. I've also managed to leverage Bynder to power our image searches that is used across all digital marketing efforts. And all of this is being done via the meta informatino or exif information.
- Search or Elastic Search - The power to search tens of thousands of image without much lag time
- Powerful templates that are available for users
- Ability to share collection of images with anyone in a click or two
- Powerful API - Although API is more used for technical staff, the API also allows easy integration with any systems
- Ability to store meta and exif information and search through them
- Single Sign On integration with all of your existing system (particularly LDAP or ADFS)
- Support Team can be a little slow but that is understandable with a startup company (even though this company is no longer a start up)
- API documentation can be better because there is only 1 product owner for API function (poor developer getting bombarded with requests)
- Implementation requires more hand holding especially for the companies that do not have in-house technical expertise
- The positive impact that Bynder has on our organization is that it allowed Sales to focus on selling instead of searching for images. On average, the response time to our customer quote inquiries has dropped by 20%
- Another positive impact that Bynder has is that it allows our sales staff to easily store images without much thought and Bynder stores them according to our pre-defined schema and workflow.
- Bynder overall has allowed our staff to understand how to organize digital assets instead of relying on network folders.
- Razuna
In terms of competition, there are a lot of paid and free versions of digital asset management systems. However, what Bynder provides is not just a DAM system or software but also an iOS app and even beyond this. The bynder team provides enterprise infrastructure without any organization having to hire a cloud engineer just to implement Bynder. Many software out there promise way too much and when it comes to implementation, it ended up costing more on the engineering side of the implementation. Bynder is more of a SAAS plus professional service.