CallRail a good premium tool that's necessary when you are generating a lot of leads through phone calls
March 03, 2018

CallRail a good premium tool that's necessary when you are generating a lot of leads through phone calls

McKay Salisbury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with CallRail

We use Callrail for call tracking for our PPC campaigns. The most I used it was for an industrial cleaning company we had as a client. It was SUPER useful. Our PPC would have been basically useless without Callrail or a similar system. Obviously you need to know which ads and keywords are generating calls but surprisingly the record feature was SUPER useful from an agency perspective. Obviously you could easily generate a bunch of irrelevant calls using AdWords. Being able to listen to the calls and rate them was HUGE. It's very difficult to get feedback from clients sometimes so being able to hear the first calls was great. It affected how we targeted our ads and made followup way easier.
  • Recordings of calls. By listening to the first call from a lead, you can quickly determine if the lead was good or not. Most useful feature of Callrail.
  • Call tracking. CallRail integrates with AdWords and Bing Ads so you know which ads and keywords they used. Google does provide a service with their forwarding numbers now but this is better.
  • Tracking all the calls in a cloud making all the calls easy to track. You can label the calls, rate them, and filter your views for easy reporting.
  • Pricey if you don't get that many calls, especially now that AdWords offers free call tracking. A lot of smaller Ad Campaigns only generate a few calls a week so CallRail is a bit much to justify for those companies.
  • Difficult to switch. If you use their numbers for anything besides your landing pages, you basically have to keep paying CallRail for a while until all potential clients know your new numbers.
  • Higher ROI for PPC lead generation campaigns (particularly not paying for ads that generate low quality calls).
  • Sometimes if the number of leads go down or CallRail is no longer needed, it is difficult to switch and the monthly fees are not justifiable.
  • Easy reporting and transparency for agency clients.
Seems like it is basically the same as PhoneWagon. Phone wagon is slightly cheaper but has a FEW less features. The one that makes a difference for me is the Bing Ads integration that Callrail offers but not Phonewagon.
If you are doing lead generation ad campaigns, you need to be using Callrail. This is especially true with companies where getting them on the phone increases their chance of purchase. I've seen it particularly useful for services companies (lawyers, contruction, plumbers, etc.) It's not useful if you are primarily striving to generate form fills, get people signed up for free trials, or online purchases.