A Great Email Marketing Platform That Is Barebones And Lacking In Features
Updated August 30, 2019

A Great Email Marketing Platform That Is Barebones And Lacking In Features

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Campaigner

We use Campaigner across our entire company to send out marketing emails twice a week every week and have been using them for eight years now. We use Campaigner to notify customers of potential sales we have and other promotions via marketing campaigns that we create in house.
  • Campaigner is easy to use and quite easy to design email marketing campaigns for but not drag and drop like mailchimp.
  • Campaigner makes it easy to collect new subscribers from our customers via a simple sign up portal.
  • Campaigner allows us to send large amounts of emails without much effort.
  • Though I prefer using another tool like photoshop, campaigners campaign creation tool looks quite easy to use.
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
  • Campaigner has cost us valuable time in the times that customers had complained to us that their unsubscribe emails did not go through and we had to manually go into campaigners website and manually remove those emails.
  • Campaigner has offered an easy way for us to send marketing emails for quick and effective usage.
As I have used both I would compare campaigner most closely to Mailchimp, both offer an extremely easy to use and quick method of sending out email marketing campaigns and are both cheap. However, with all the simplicity comes the issue of not being robust enough and after doing trials and working with other companies such as Constant Contact and Zoho I would steer business that is expanding into those two.
At its current state, I would recommend Campaigner to someone looking to use a simple email marketing tool for someone just starting out or, in our use case, if they use Campaigner in conjunction with another email marketing tool that offers cart abandonment emails and exit intent popups.

Campaigner Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
2
Email deliverability reporting
10
List management
8
Standard reports
9
Custom reports
1

Campaigner Support

Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
ProsCons
Knowledgeable team
Support cares about my success
Slow Resolution
Problems left unsolved
Not kept informed
Escalation required
Difficult to get immediate help
Need to explain problems multiple times