CDK Elead will Help Your Company Make Money and Save Money!

CDK Elead is the auto group's CRM. I use it to manage and market our customer base. I can send email blasts to the whole customer base or target niched-down markets. I can target people that haven't been in service for six months, a year, or never. I can win back market share in service, part, and new or used car departments. I can also keep the salespeople accountable on their own customer base, so they are productive and not just sitting at their desks and playing on their phones. I can keep track of who is coming due on their lease and establish contact with them way before another dealer may try to steal them away.

The reporting it offers is amazing. I can do my monthly reporting and see which lead sources brought in the most leads and which brought in the least amount of leads. This way, I can cut ad spending on the least productive sources and save the dealership a ton of cash. I can also see the BDC results across all the stores and see which department needs more training. This way, all employees from sales, BDC, and service can be much more productive.