Pros and Cons of Chartbeat
July 16, 2021
Pros and Cons of Chartbeat
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Chartbeat
It is being used by our web department in our newsroom. It's also displayed on a TV in the newsroom for others to see which stories are doing best on our website, which helps our managers decide what stories our reporters will be assigned for TV.
- Chartbeat tells where the attention our stories is getting is coming from, letting us know which distribution methods are most effective for our audience and where we should invest the most time and energy.
- Chartbeat tells us how many users are watching video on each story, which shows that having video on a story might make them spend more time on that piece of content and forces us to come up with more creative items for them to consume.
- It tracks data in real time, something that's important in news when you have to make decisions in a fast-paced setting.
- I wish Chartbeat had more detailed trend data, like which type of user is viewing what kind of content and for how long.
- Sometimes I see that users are watching video on a story and that story doesn't even have a video on it, so I'm not sure what causes that. I'm sure that's just a user error.
- I wish Chartbeat could gather the data and spit out recommendations based on trends it finds.
- Positive for helping us set goals for daily users.
- Positive for helping us see which mediums users most prefer to consume their news.
- Great to help us know which platforms best support and bring eyeballs to our work.
It's been extremely beneficial because in some cases, it helps us decide whether we'll continue to follow a story if we see a lot of people find news value in it, or decide to cover something else if we see not too many people are interested in it.
From our use of Chartbeat, we have been able to see the importance of having our talent push out our content on their social media pages, since Chartbeat showed that drives a good number of our clicks. We've also changed the number of push alerts we send after seeing how people react to them in real time.
It has influenced it somewhat, though not too much. We make editorial decisions based on newsworthiness and other factors, and seeing how newsworthy our users find certain content has helped us in making those calls.
I have not used others like it.
Do you think Chartbeat delivers good value for the price?
Not sure
Are you happy with Chartbeat's feature set?
Yes
Did Chartbeat live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Chartbeat go as expected?
I wasn't involved with the implementation phase
Would you buy Chartbeat again?
Yes