Useful real-time analysis to optimise performance and develop employees
Updated March 04, 2024
Useful real-time analysis to optimise performance and develop employees
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Chartbeat
We use Chartbeat across the editorial departments in our organisation to track performance of pages on our website in Real-Time, along with the Heads-Up Display to manage the homepage, and the headline and image testing tools. We also use the Historical and Advanced Queries functions to complete more detailed analysis when required.
- Provides easy at-a-glance look at what people are reading right now
- Heads-up Display allows you to make sure the homepage is showing the content people want to read
- Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability
- The 'Historical' tool has limited functionality for breaking down results (e.g. by specific referrer)
- Some of the data available in Real-Time is not easily available to look back on (e.g. Heads-Up Display) to see how a story performed in different positions
- 'Click-through rates' reported in Headline Testing results don't seem to tally with what would be an intuitive definition (clicks divided by views)
- Helps ensure we are writing the right articles that people want to read
- Helps maximise click-throughs from the homepage
It ensures we can react quickly to any stories which are attracting particular interest, and we can also look at individual articles and pages to see if there is a point where people are leaving the page, and which links they are clicking on, to ensure we are maximising every visit.
The Heads-Up Display and testing tools provide vital insights into what our readers are interested in and enable those that use it to get better at choosing the right content and writing the right headlines to optimise performance. You can now look further back through headline test results than previously, allowing you to look for repeated patterns of winning headlines over time.
We look at the pages read by loyal users to help judge the content we should particularly focus on.
Chartbeat stands out in terms of real-time tracking and information from which to manage homepages, I found this better than Smart Octo's equivalent. However, the ability to quickly explore past data does not go as deep as Google Analytics.
Do you think Chartbeat delivers good value for the price?
Not sure
Are you happy with Chartbeat's feature set?
Yes
Did Chartbeat live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Chartbeat go as expected?
I wasn't involved with the implementation phase
Would you buy Chartbeat again?
Yes
Chartbeat Feature Ratings
Using Chartbeat
500 - Mostly in editorial departments, making decisions about what content to publish on the websites.
1 - No-one is dedicated to the task but various people have the necessary skills and knowledge in different areas.
- Making editorial decisions
- Tracking real-time performance
- Managing homepages
- Testing headlines
- Combining headline and images for testing
- Using the API to feed information directly into Google Sheets
- Deeper use of Advanced Queries
- More extensive use of headline testing