Product marketing benefits from Chorus.ai, too!
March 05, 2020

Product marketing benefits from Chorus.ai, too!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Chorus.ai

Chorus.ai is used by sales to record sales calls and review how the calls go, how our sales team can improve their sales strategy, and the things prospects bring up on the call.

Chorus.ai is used by product marketing to track competitors mentioned on calls, and we're currently investigating if there's a way we can use it to start analyzing data to contribute to win-loss analysis.

Pros

  • Update emails -- Chorus.ai recently started sending recommended calls for users to listen to, indicating topics that were discussed in the call. This puts Chorus.ai top-of-mind for me since I'm not an active daily user. But it made me aware that we could utilize a specific call for a particular competitor analysis.
  • Love the ability to tag certain points in the call for follow-up from other team members.
  • Transcription -- Chorus.ai transcribes each call, which makes it great for quick review and testimonial follow-up from a product marketing perspective.

Cons

  • It can be difficult to find a call you're looking for.
  • Transcription -- I listed as a pro, but also a con because it's not always accurate.
  • Depending on your budget, it could be cost-prohibitive.
  • I'm sure there's a reduced ramp-up time for new reps, but I can't really answer from a sales perspective since we're on the product marketing team.
  • From a product marketing perspective, we anticipate that the information gleaned from Chorus.ai recorded calls will help us build better battlecards and enable our reps to have more meaningful demos and be able to anticipate the things that may have previously made a call be post-demo negative.
We've never used playlists, but I anticipate we will in the future. I appreciate deal notifications because they allow our PMM team to immediately pop into Chorus.ai since it's not part of our daily app login routine.
Seeing the analytics broken down and showing filler words is just interesting in general to helping sales pare down the verbiage to more impactful discussions.
Chorus.ai is well suited for teams that want to refine their sales message. While people may predominantly think that this is a sales team priority, our company's product marketing team is also benefitting from call tracking and call tagging to understand what sort of blockers the sales team is dealing with, and what competitors are being mentioned on the call, as well as the product issues or functionality gaps that prospects are identifying in the demo process. We're using this information to create better battlecards for sales enablement, and ideally share with the product team to improve roadmapping/prioritization of work.

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