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Chorus.ai is a great tool for Product Marketers to consume direct VOC and sales team content.
December 04, 2020

Chorus.ai is a great tool for Product Marketers to consume direct VOC and sales team content.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Chorus.ai

  • Call Review
  • New Hire Onboarding
  • Market Intelligence (Competition, Product, Messaging)
  • Voice of Customer & Disseminating Success Stories
  • It marks when people talk during a call so you can skip ahead to hear the customer or your team easily.
  • It gives good metrics about how much people are talking in calls so you can see trends in how many sales people talk more vs. talk less.
  • It tags when competition is mentioned in calls so you can filter to see calls that you might have run up against a competitor in.
  • Search for types of calls can be difficult if everything isn't tagged perfectly.
  • Specific tagging of speech in the calls could be done better for quick identification and skipping to that subject.
  • Call suggestions for what to listen to (via email) are not very helpful.
  • Reduced VOC ramp time for new hire onboarding.
I think these products are pretty similar in how I've used them. Both of them record calls and give you the numbers / metrics for how much your team is talking vs. your customers, tags when certain words or competitors are mentioned, and give some OK trends in activity. I haven't used them in a sales leadership or coaching capacity, but both give great recordings for marketing teams to review how sales teams are promoting and positioning products and hearing VOC content.
Chorus.ai is a bit isolated in our tech stack currently. We don't have any major integrations and it's recording features are mostly used ad-hoc by our teams and things are not automatically recorded like I've seen at some other companies. It's mostly a "bolt-on" tool that we use in addition to other tools we have.
We use it in Product Marketing to see how customers are perceiving our products and positioning, seeing what questions they ask about functionality to relay to the product management team, and overall just making sure we're staying as close as we can to customers. They're great calls to listen to if you have the rare 30 minute downtime slot!
I have not worked with their team so I don't have any great information on this topic.
I think Chorus.ai has been a good tool for someone that is trying to get up to speed on a new business by listening to sales conversations. It has helped me learn the questions that customers ask, the topics they care about most, and the objections they might typically have in a deal. Working in marketing, it's really important for me to hear from the customer and not just what our sales team says about our customers. With Chorus.ai, I can try to identify calls to listen to rather than hoping that jumping on particular live sales calls will give me the information I need.