Great Product for Building Media & Influencer Relationships!
December 15, 2020

Great Product for Building Media & Influencer Relationships!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Distribution (PR Newswire)
  • Media Database

Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud is used at our organization to reach media outlets in our markets and influencers relevant to our specific audiences and to build brand awareness. It is used exclusively in the marketing department but supporting all departments of the organization. The business problem we are addressing with the Communications Cloud is brand awareness and assistance in reaching individuals who could benefit from online career training and take advantage of grant funding that covers the cost.
  • Customer Support and consistent outreach from account reps.
  • Resources and toolkits for best utilizing their products.
  • Providing accurate data and contact info.
  • Ease of use of influencer and outlet search tools.
  • Difficult to format email campaign templates.
  • Duplicates of contacts, outlets in lists.
  • Reporting breakdowns of campaigns, or emails of performance could be beneficial.
  • Increased our brand awareness in hard to reach markets.
  • Led to multiple press placements and interview requests.
  • Saved time and effort in seeking out media outlets/influencers on own.
Have not tried any other similar products.

Do you think Cision Communications Cloud delivers good value for the price?

Yes

Are you happy with Cision Communications Cloud's feature set?

Yes

Did Cision Communications Cloud live up to sales and marketing promises?

Yes

Did implementation of Cision Communications Cloud go as expected?

Yes

Would you buy Cision Communications Cloud again?

Yes

Cision Communication Cloud is well suited for finding influencers and news outlets in specific areas or industries, where you might not otherwise have connections. The search engine might not be well suited for very niche industries.