Cision Communications Cloud is great, but needs better podcast information.
August 29, 2021

Cision Communications Cloud is great, but needs better podcast information.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Analytics
  • Media Database

Overall Satisfaction with Cision Communications Cloud

As a PR firm, we use Cision Communications Cloud largely as a contact database and to send mass email distributions and press releases. We maintain dozens of curated lists of press contacts and use them to send pitches and press releases on a day-to-day basis.
  • Helps us build curated lists of press contacts
  • Builds and stores email distribution templates
  • We would love if Cision Communications Cloud provided more robust contact information related to non-traditional media outlets, such as podcasts.
  • We wouldn't be able to function as a PR firm without this sort of database.
Hootsuite was limited in its range of contact information and media outlet profiles.

Do you think Cision Communications Cloud delivers good value for the price?

Not sure

Are you happy with Cision Communications Cloud's feature set?

Yes

Did Cision Communications Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Cision Communications Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Cision Communications Cloud again?

Yes

I think Cision Communications Cloud is perfect for those in the PR business. Though, I have been disappointed by Cision's lack of contact information for podcast hosts, producers, and bookers. I love the email distribution performance metric tracker and often use it to inform my pitching follow-up tasks.