Item: ClickDimensions
Rating: 2
Author: Verified User

Use Cases and Deployment Scope

We used it primarily as an email marketing system. Some programmatic communications for events. Very light automation use. We used the forms and surveys at times, form captures, and web content (pages) for subscription preferences.

Pros and Cons

Posting email activity to a customer record in Dynamics
Using marketing lists from Dynamics

Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
Managing customer preferences and subscriptions felt extremely convoluted
Interfaces generally not intuitive
Reporting was not in the class of competitors
Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.

Return on Investment

Once developed, some of the Dynamics workflows helped manage repetitive email business processes. Development consumed resources though, and needed to be revisited to keep workflows working.
The cost is high compared to straight-up email marketing platforms. The benefits did not create enough ROI to make up for this.

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation) and Campaign Monitor

I did not select ClickDimensions, this business decision was made by previous team members, who were not digital or marketing specialists, due to its integration with Dynamics. I'm sure the demo was great, but operationally it was not great.

Key Insights

Do you think ClickDimensions delivers good value for the price?

Are you happy with ClickDimensions's feature set?

Did ClickDimensions live up to sales and marketing promises?

Did implementation of ClickDimensions go as expected?

Would you buy ClickDimensions again?

Likelihood to Recommend

In theory, its connection to Dynamics, and the customisations you can make, are a big benefit. In practice, for a company that is not enterprise level and does not have many subject matter experts working on it, the platform was painful, and the staff time/development/consulting overhead too high. The day to day difficulties outweighed the benefits.
For example, emails can essentially only be personalised with information from a Dynamics customer record. So you need to add lots of additional temporary information to your core CRM record, or come up with convoluted solutions for a common email marketing use case.

ClickDimensions Review

Overall Satisfaction with ClickDimensions