Overall Satisfaction with ClickTale
- Heat Maps (clicks on the webpage).
- % of web pages Viewed (seen by the person browsing).
- Watching one recording after another is time consuming and not a large enough sample size for definitive results.
- Time and resources to use the tool is not worth the investment. Spend your money, time and resources on testing (A/B, multivariate).
- Tracking tags can slow down your site.
- Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
- The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
- If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).