Closely has been used by our organization's Marketing team since I joined the organization. It is used mainly within these groups, but the Human Resources team manages these groups' use of the software. It ultimately addresses the need for a marketing analytics tool in such a growing organization such as this one. We made the decision to purchase this tool due to its capabilities with their mobile application, Perch. This mobile application allows our team to monitor social postings and reviews for our competitors, and keep an eye on businesses to watch.