Item: Constant Contact
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Constant Contact is an email marketing and management tool specifically for small businesses that may have a large customer outreach but with few resources or a lack of [a] full marketing team. The software helps with crafting emails, reaching audiences, and managing contacts. Their templates are great and easy to use.

Pros and Cons

Email marketing
Contact management
Email management

Pricey
Not as customizable
Not enough automation

Return on Investment

Save time
Reach more audience
Reduce headcount costs

Key Insights

Do you think Constant Contact delivers good value for the price?

Yes

Are you happy with Constant Contact's feature set?

Yes

Did Constant Contact live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Constant Contact go as expected?

I wasn't involved with the implementation phase

Would you buy Constant Contact again?

Yes

Likelihood to Recommend

Constant Contact is well suited for smaller businesses just getting started in conducting marketing campaigns. The price is based on contacts so it makes more financial sense for small businesses to use - also the software has easy and basic templates and automation which is a good fit for those without a marketing team.

Great for small businesses!

Overall Satisfaction with Constant Contact