Item: Constant Contact
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Constant Contact is used to email a number of different constituencies, both internal and external, at our organization. It is used by the entire organization and across many departments. For us, it can be used for Marketing, Fundraising, Membership, and communicating with other interested parties. Constant Contact is our only email marketing tool.

Pros and Cons

Easily email to different groups
Strong data management
Pretty straight forward user interface

Some spacing issues on actual emails compared to on the preview screens
Runs slow compared to other services I've used for this
Not always as intuitive as it comes across from the beginning

Return on Investment

Easy to communicate to many groups
Easy for lots of people to edit and send emails
Great ability to see who opens, reads, clicks, etc.

Alternatives Considered

Emma

I have used both Emma and Constant Contact. I prefer Constant Contact as it seems to just run smoother from data management to content creation and understanding results. I was not involved in the selection of Constant Contact for my organization but would gladly recommend it to others. Overall, it's worked out well for me individually and for our organization.

Key Insights

Do you think Constant Contact delivers good value for the price?

Not sure

Are you happy with Constant Contact's feature set?

Yes

Did Constant Contact live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Constant Contact go as expected?

I wasn't involved with the implementation phase

Would you buy Constant Contact again?

Yes

Likelihood to Recommend

Constant Contact is great for our organization as it allows many different departments to send emails to their groups without much hassle. It also works well so that our Marketing team does not have to write every single message that is sent. It seems to work for us. I struggle to come up with scenarios it is not well suited to handle. Maybe if you have a really large email marketing team that likes to do their own thing.

Easy to Use and Operate

Overall Satisfaction with Constant Contact