Item: Constant Contact
Rating: 7
Author: Luke Paulin

Use Cases and Deployment Scope

We use Constant Contact for all of our email marketing. We typically send 1-3 mass emails a week that go to around 7,500 contacts. The emails are strictly for marketing and not any other organizational use. We have started personalizing some of the emails, and have used a few of their social media features.

Pros and Cons

Email Automation
Contact Segmentation
Simplicity

Editing the style of emails
Mass contact editing
Mobile vs desktop view

Return on Investment

Increase in email click rate
Increase in email open rate
Filtering out contacts correctly

Key Insights

Do you think Constant Contact delivers good value for the price?

Not sure

Are you happy with Constant Contact's feature set?

Yes

Did Constant Contact live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Constant Contact go as expected?

I wasn't involved with the implementation phase

Would you buy Constant Contact again?

Other Software Used

Zoho Social

Likelihood to Recommend

It is suited well if you have a number of contacts that keep you at a reasonable price range and if you do not want to dive too deep into edit the style of your emails. If specific colors and branding is your key, Constant Contact can be more difficult to get exactly what you want in the look of the email.

A Decent Email Client - Make Sure it is the Right Fit For You

Overall Satisfaction with Constant Contact