An AI assistant so good, your co-workers ask to meet her
February 09, 2017

An AI assistant so good, your co-workers ask to meet her

Melinda Cormier | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conversica

The marketing department uses Conversica to engage with inbound, English speaking, top of funnel leads who have not yet been qualified by sales. Our goal is to identify potential opportunities earlier in the sales cycle through personalized conversations based on the lead's activities.
  • Assistant activity reporting.
  • Identifying next steps based on a lead's response.
  • Optimizing the message cadence and tone to produce more positive responses.
  • There could be some improvements during onboarding around the best practices for integrating Marketo and Conversica.
  • The ability to report on informational statement A/B testing would be great.
  • Detailed reporting or filtering based on the static list that the lead is a member of, not just the high-level lead source, but the actual event that triggered the lead to enter into Conversica. (i.e. product download vs. webinar attendee).
  • Faster identification of potential opportunities that may not have otherwise been acted upon
  • Improved visibility into the effectiveness of various lead sources and activities
Conversica is well suited for inbound leads that have not yet requested a direct contact from sales. The "assistant" appears genuinely helpful and in a junior role that most people respond well to. Conversica may not be suited for "hot" leads which require a bit more personalization and tailored response or where there is a complex sales qualification process.