Great Product from a Great Company!
Updated May 22, 2018

Great Product from a Great Company!

Tiffany Johnson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Conversica

This team at Conversica is amazing in every way possible. They are great at keeping in touch and providing assistance when needed.
We currently use Conversica to leverage our existing lead data to connect and qualify interest for a program or university. This technology has allowed us to increase the frequency and further customize 1:1 email communication. We are currently in the process of implementing this technology to all partners and expand Conversica’s impact on conversion or lead flow.
  • The AI assistant starts sending short, personalized emails to latent leads in drip format that allows the system to test and adjust the frequency and message structure. As it learns, it increases frequency according to the leads’ behavior.
  • The AI assistant is able to bridge the gap between Enrollment Advisor and potential student by providing none promotional that provides a soft touch point for reengagement.
  • Conversica is able to rate leads based on behavior and ensure each potential student gets everything they needed.
  • We would like to see functionality to customize how many times a single lead will be emailed in its lifespan. Being that there are sometimes unique instances this option would be beneficial.
  • Reporting is very static with no real opportunity for customization.
  • Appointment-setting (for calls or meetings) that synchs live with the user's calendar, to reduce the user's time coordinating the timing.
  • We have seen a positive ROI for Conversica with our latent leads.
Ensures follow up by Enrollment Advisors and alerts us of customers not receiving follow up. Low cost for the ROI.
Conversica is really good at ensuring the journey of a potential student goes smoothly and I would like to see Conversica used more in different areas of the journey.

We don't want Conversica to take the place of our Enrollment Advisors, therefore we don't wish for Conversica to provide promotional messaging that will act as another marketing channel.

Using Conversica

400 - Marketing and recruiting.
5 - The database marketing team supports Conversica on an on-going basis. Our team manages the direct marketing communication channels we utilize for our lead database.
  • Re-engaging with latent leads.
  • Following up with leads in multiple statuses.
  • Connecting a lead with an Enrollment Advisor to answer additional questions.
  • We have been able to learn more about the power of frequency and personalization.
  • We would like Conversica used to qualify new leads.
There is a positive ROI and believe Conversica will continue to grow and implement useful features that will be beneficial.