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Conversica - well worth the investment
May 29, 2018

Conversica - well worth the investment

Daniel Frohnen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conversica

Conversica excels in this area. Their onboarding process is extremely hands-on, ensuring that you are up and running and realizing a positive ROI from the tool as quickly as possible. They also do regular check-in meetings and are highly responsive to any requests/bugs that may occur during normal usage.
We use Conversica in 2 key ways:

1. First point of contact for inbound leads that download whitepapers/case studies off of our website
2. Re-engagement with leads that have shown interest in the past but where a conversation ended / engagement dropped off

We are using it on the SDR and AE side of the house and it primarily addresses the problem of leads staying stagnant in our database without any real engagement.
  • Great at coming accross as natural conversation and bubbling up very thoughtful and compelling responses from prospects
  • Great at getting all key data in a natural way (i.e., response says they will take a call, she asks for a number)
  • Great at following workflow
  • Pricing structure is set up in a way that you can only leverage the tool so much across your data based on number of conversations allowed/number of leads at a time
  • A little hard to get AEs & BDRs to understand when to action on their end, meaning they have to do a manual step to bring a lead out
  • The obvious thing here would be moving beyond just text AI and into something more cross channel including voice
  • 2x conversion of inbound leads
  • 10% pipeline contribution current fiscal quarter
Anyone looking for a tool that will increase lead time to MQL, creatively re-engage with leads that have not responded for an extended period of time would benefit from this tool. This tool is really great for companies that have a solid database marketing/inbound strategy in place and will be able to fully leverage this. I do not recommend for companies just starting to get a database marketing strategy in place, or where there is not a large database in place.