Conversica is a one-stop shop for Marketing Professionals
August 11, 2020

Conversica is a one-stop shop for Marketing Professionals

Elaina Mango | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Sales AI Assistant
  • Customer Success AI Assistant

Overall Satisfaction with Conversica

We utilize Conversica for both inbound and outbound marketing campaigns to both our current and prospective guests (at our center we call our patients guests). Our marketing department is the primary user and we support three businesses.
  • AI Assistant Management of responses. We have large lists that we are in constant communication with. The AI Assistant's ability to respond, very professionally, to every comment creates a tremendous customer experience.
  • Organization of Leads: The "intelligence" to understand the responses and prioritize them is a tremendous time management benefit. The platform organizes your leads into "hot leads," "further action needed," "stopped leads," and more based on the response. It is extremely accurate.
  • Reporting: The ability to pull reports by campaign and export them into PowerPoint presentations is very helpful and impressive.
  • Most of the campaigns have 7 attempts in their path. If a lead does not respond the AI agent will make 7 attempts until it stops messaging the lead. In most cases, this is wonderful. In some cases, the outreach is too much. The ability for the "user" to be able to decrease the # of attempts would be a good feature.
  • The time frame between "attempts" from the AI Agent. This is actually possible, however, the user must set this up with the Conversica Technical Team. Now, while I am putting this down as an opportunity, I must note that the staff and team at Conversica are some of the most professional and welcoming I have dealt with in my career. They are always eager to help.
  • Positive: You can clearly pull reports to identify the guests you have "won" from an inbound and/or outbound campaign you have executed through this platform. ROI is easily calculated in terms of break-even and then, what everyone wants to achieve, profit.
  • Customer Experience: Every business is competitive. Having quick response times to any communication from either an active guest or prospective guest is key. If you respond quickly, this is a positive impact on the business. If you cannot respond, given your resources, you can easily lose business as there is another company just like yours who can. Conversica assists both large and small businesses in taking on this responsibility. Enhances the overall customer experience.
The team at Conversica are some of the most professional I have worked with in my career. Eager to help and welcome assistance needed with open arms. They are quick to set up video calls, share screens and their schedulers (to make appointments with your personal representative) always ask if you want training, a meeting on your account, technical services, and more. They are are "learning" company and their staff is "A" Talent!
You do need to commit and they are there to help you learn every step of the way. I came into this position with Conversica already established, but unfortunately being underutilized. I rolled up my sleeves to learn the power behind the platform and was pleasantly surprised with all we could do. It only took about 3 meetings with my Conversica partner to get up to speed and begin pushing out successful campaigns.
Several marketing tools were evaluated and Conversica was the one chosen.
For outgoing campaigns where you are dropping high numbers of leads, Conversica is a lifesaver. Also, if you are using for inbound comments (for example general comments and questions coming into your website) and if you do not have the ability to answer the volume--Conversica is the perfect platform.