Item: Corel VideoStudio Pro
Rating: 9
Author: Ed Romaine

Use Cases and Deployment Scope

We use Corel VideoStudio Pro in our marketing department to create a myriad of product videos. The program allows us to use a template and apply new material to it quickly and easily to create new product videos. Very happy with the power of the program, its ease of use, and simplicity.

Pros and Cons

Create templates
Can swap out videos and graphics to create a new property
Renders beautifully

I would like a library of additional resources such as transitions
I would like to see available work and templates that can be downloaded to speed up processing
More video demonstrations/teaching would be nice

Return on Investment

It's cheap and ROI is established within minutes of first using it
Helps make our web product pages stickier to increase time on the page
Helps our Google rankings by having pages with more content
Creates more leads and sales

Alternatives Considered

HubSpot Marketing Hub and ZoomInfo

I have found Corel VideoStudio Pro to be much better than the free and basic programs out there, but without the hassle and time suck of learning far more advanced programs with functions and features I'll never use nor care about. The right blend of both power and simplicity.

Key Insights

Do you think Corel VideoStudio Pro delivers good value for the price?

Yes

Are you happy with Corel VideoStudio Pro's feature set?

Yes

Did Corel VideoStudio Pro live up to sales and marketing promises?

Yes

Did implementation of Corel VideoStudio Pro go as expected?

Yes

Would you buy Corel VideoStudio Pro again?

Yes

Other Software Used

HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub, Adobe PhotoShop, Adobe Acrobat DC

Likelihood to Recommend

The learning curve is very low. I was creating videos within 15 minutes. I made myself spend an hour playing with it and feel like a power user. No, I don't use every feature, but it's a great piece of software for creating a large quantity of videos and using its effects.

Usability

It keeps simplicity and power in one program at a very fair retail price. Features are clearly marked and I feel spending about an hour with the program will make it a valuable asset to most organizations. Great for creating videos based on templates and a need for quantity. I can't imagine anything easier or better.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

Replacing video clips
Adding transitions
Adding audio (music and voice to sound tracks)

Difficult Tasks

Motion will take some time to learn
Cropping and scaling can be interesting
Adding new elements in the timeline is sometimes not easy (still not sure why)

Great Ease and Power

Overall Satisfaction with Corel VideoStudio Pro