1. Home
  2. Social Media Monitoring Tools
  3. Brandwatch Reviews
  4. User Review of Brandwatch
Crimson Hexagon ForSight
August 22, 2013

Crimson Hexagon ForSight

Hagan Ramsey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Crimson Hexagon (legacy)

Overall Satisfaction with Crimson Hexagon, now part of Brandwatch

  • Shows crowd opinion & crowd opinion changes over time. Unlike a traditional survey, Crimson Hexagon gathers consumer information without prompting from the brand (more natural).
  • Highlights top conversation topics as well as the places where relevant conversations are happening.
  • Allows for side-by-side comparisons with competitors
  • Customer service team is excellent
  • Sentiment returns are not accurate unless trained... the sentiment for the "basic buzz monitor" is usually off because the product does not always understand a comment's context or sarcasm
  • The product is somewhat complicated to get full value
  • Regular paid reporting for clients
  • New projects & initiatives that stem from report findings

Using Crimson Hexagon, now part of Brandwatch

Would only consider changing if this product was purchased by a larger company, as has happened to several other social listening tools in the last 18 months