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Great for seeing and monitoring conversations
November 18, 2018

Great for seeing and monitoring conversations

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Crimson Hexagon (legacy)

Overall Satisfaction with Brandwatch Consumer Research

We use Crimson Hexagon to look for social media stakeholder conversations across channels including Facebook, Twitter, and earned media. We use these conversations to gauge topical interest, sentiment, and unearth trends we might not have been able to see without analytically examining the problem. Many members of our team choose Crimson.
  • Data you can trust
  • Fast easy-to-learn UI
  • Functionality that translates well across users - I.E. a team member can use it and will see the same result you do.
  • Crisis monitoring support
  • Unbranded or white-label report development
  • SQL support
  • Saves analyst time by aggregating data
  • Saves time by being repeatable
  • Helps standardize reporting
Crimson Hexagon is great for monitoring the conversation online about a product or brand for Twitter and earned media. Since Facebook (and, by virtue of shared ownership Instagram) are largely private networks with APIs that are closed, I do not trust 3rd party tools to report on Facebook and Instagram data.

Using Brandwatch Consumer Research

20 - Most are analysts but Sr. Mgrs, Directors and above sometimes use the tools as well.