Criteo -- more awareness and sales
May 22, 2019

Criteo -- more awareness and sales

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

We use Criteo to promote our items, but there is only one department which uses it; the department is called "Webshop," with around about 5 employees. We use it to strengthen sales and promote the reputation of our company. Even items of the current season or sale-items could be pushed with Criteo.
  • Great display marketing.
  • Targeted customer approach.
  • Measurable sale increases.
  • Criteo uses a different evaluation system than Google analytics.
  • Criteo could assign more sales (attribution).
  • Plays ads no matter how the customer behaves (for example: cancel cart).
  • Sales increases.
  • Positive branding effects.
  • ROI 1200.
It works for continuous optimization through machine learning. Potential new customers receive reminders of products in which they are already interested, and information about new products in which they could be interested, so our website will stay top-of-mind, and the potential customers can be driven to buy the product in our warehouse.

Criteo Feature Ratings