Overall Satisfaction with Criteo Dynamic Retargeting
We are an advertising agency, and use it for one client specifically. The solution is isolated to one department, as well. Criteo is our dynamic remarketing solution and we use it to drive product sales based on our product feed.
- Easy to use interface; makes navigation and campaign management easy
- Strong direct revenue from product sales; easy to prove value for client
- Excellent support team, which makes solving issues/troubleshooting and optimizations much easier
- Lack of visibility into placements (where ads are shown)
- Limited creative capabilities compared to other advertising platforms
- We've seen a strong overall impact on ROI, though the exact impact on direct return is hard to quantify given we run campaigns across a number of different platforms/vendors.
We've run dynamic retargeting on Google and Facebook, but Criteo offers the strongest and most brand-safe reach across the web, along with better technical support and a much stronger direct return on ad spend.