Overall Satisfaction
- Easy to find information needed.
- They do well in our specific use case.
- Helps us understand when tweets are retweeted (month-wise).
- Shows which tweets were most successful to help prepare future potentially-successful tweets.
Product Usage
4 - The people in our company that use this software are all a part of the social media team. The two social media interns, the Digital Media Specialist, and Director of Public Relations and Media Management.
- Use it to see how many followers, mentions and retweets we get each month and compare to previous months.
- Helps figure out what time of the year is most beneficial for tweets/when people are listening and wanting to follow, mention, and retweet.
- Shows if we are doing better or worse with the content we are tweeting in accordance to our followers' responses (or lack of responses).
Evaluation and Selection
I use many different sites for social media analytics. Crowdbooster is used for overall statistics (followers, mentions, retweets) and monthly data and archived tweets. The other main sites used for Twitter are Cision, Radian6 and Hootsuite.
Implementation
Training
- Self-taught
My boss taught me how to use it, and it has been working well thus far.
Support
Usability
Reliability
Integration
- Hootsuite, Cision, Radian6.