Item: D&B Hoovers
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

The company profiles are in great detail in the D&B, also the coverage of the companies is vast. Its a one stop source to know any info on a company, if its not covered here its probably not anywhere else. More information on the startup companies would be a real value addition.

Pros and Cons

Company Data
User Interface
Customer Support

Manufacturing facility
Supply Chain
Est. revenues for private companies

Return on Investment

Contributed to lead gen

Company Data

I look for designation, business unit, years of total experience, years in current company, details of prev company, contact details etc. for prospecting. For targeting D&B is a great resource it helps me to get to the last mile of filtering the accounts for my focused lead generation activity.

Contact Data

The data is very rich and one of the best resources available. The essential filters are account name (to include subsidiaries, and local entities), designation (it will be nice to have an AI engine to suggest designations that may be relevant), country/province/city etc., and off course verified contact details (if multiple the better)

Alternatives Considered

ZoomInfo MarketingOS

They are very good for targeting, however they don't provide sufficient account on the company if i were to plan a new client acquisition strategy. LI Sales Nav is also good, I like they way you can navigate a leads connections and include relevant ones from them, contact details are hard to find here.

Key Insights

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

Yes

Did implementation of D&B Hoovers go as expected?

Yes

Would you buy D&B Hoovers again?

Yes

Other Software Used

LinkedIn Sales Navigator, ZoomInfo SalesOS

Likelihood to Recommend

Its a great resource for company research, competitive intelligence etc. It has data limitations when it comes to startup companies, but the data for large companies is very detailed. The functionalities are also good and has a great user interface to mine the information. In my opinion the products/solutions section of the companies is an area where they can expand.

Enables lead generation with precision targeting

Software Version

Overall Satisfaction with D&B Hoovers