D&B Hoovers, powerful but in need of a face lift
Anonymous | TrustRadius Reviewer
February 05, 2019

D&B Hoovers, powerful but in need of a face lift

Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with D&B Hoovers (formerly Avention)

D&B Hoovers is being used across the sales team for its accurate data with company count, business code, and industry data. With this information we break down what company belongs to what territory, size, and classification so we can give the different sales teams different territories to work on. We can also end disputes over who has claim to opportunities, making for a more cohesive and set-in-stone environment.
  • Building company lists.
  • Accurate data.
  • Contact database.
  • Looks antiquated, could use a face lift.
  • Could better manage duplicates.
  • Could manage larger searches and associates.
  • Another avenue to prospect.
  • Providing a benchmark for business classification.
  • Settling disputes over territory.
D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
I do not generate reports. It's strickly an adhoc search for me. Worth delving into however it seems a bit time consuming just by taking an initial run at it.
D&B is well suited for sales teams. I've always used it in the past and present to verify company information, search for more incumbents, and understand organizational structure, and to do so in one database maximizes my time. D&B is less appropriate if you are looking to send off email blasts, prospect in the fastest manner, or integrate to Salesforce.

D&B Hoovers Feature Ratings

Advanced search
6
Identification of new leads
7
List quality
6
List upload/download
Not Rated
Ideal customer targeting
6
Load time/data access
2
Contact information
4
Company information
6
Industry information
5
Lead qualification process
5
Smart lists and recommendations
3
Salesforce integration
4
Company/business profiles
6
Alerts and reminders
Not Rated
Data hygiene
3
Automatic data refresh
Not Rated
Tags
7
Filters and segmentation
4
Sales email templates
Not Rated