Overall Satisfaction with D&B Hoovers (formerly Avention)
We use D&B Hoovers to update account data such as revenue, employee count, industry, and SIC code. We use SIC codes to align territories to different sales reps at the company.
We also do account-based marketing and search for account intelligence on D&B Hoovers to go through previous earnings and such.
Triggers are used at an Enterprise level to find reasons to reach out.
We also do account-based marketing and search for account intelligence on D&B Hoovers to go through previous earnings and such.
Triggers are used at an Enterprise level to find reasons to reach out.
- Industry/SIC code alignment
- Account data such as revenue
- Find more Triggers for SMB accounts
- Better contact data
- ZoomInfo, InsideView and from Demandbase
We use InsideView, ZoomInfo, and D&B Hoovers. All of them collect different data sources, and therefore provide different numbers when looking at revenue, employee count, and other account data.
D&B Hoovers was originally used, but ZoomInfo is the king of platforms for customer data. InsideView is good for account triggers and reasons to reach out.
D&B Hoovers was originally used, but ZoomInfo is the king of platforms for customer data. InsideView is good for account triggers and reasons to reach out.
We use the D&B Hoovers reports to get a visual snapshot of accounts, and to see all of the account info they have on that account. We don't use any other reports.
Do you think D&B Hoovers delivers good value for the price?
No
Are you happy with D&B Hoovers's feature set?
No
Did D&B Hoovers live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of D&B Hoovers go as expected?
I wasn't involved with the implementation phase
Would you buy D&B Hoovers again?
No