Item: D&B Hoovers
Rating: 5
Author: Nick Kozik☁️

Use Cases and Deployment Scope

We use D&B Hoovers to update account data such as revenue, employee count, industry, and SIC code. We use SIC codes to align territories to different sales reps at the company.

We also do account-based marketing and search for account intelligence on D&B Hoovers to go through previous earnings and such.

Triggers are used at an Enterprise level to find reasons to reach out.

Pros and Cons

Industry/SIC code alignment
Account data such as revenue

Find more Triggers for SMB accounts
Better contact data

Return on Investment

Alternatives Considered

ZoomInfo, InsideView and from Demandbase

We use InsideView, ZoomInfo, and D&B Hoovers. All of them collect different data sources, and therefore provide different numbers when looking at revenue, employee count, and other account data.

D&B Hoovers was originally used, but ZoomInfo is the king of platforms for customer data. InsideView is good for account triggers and reasons to reach out.

Reports Used with D&B Hoovers

We use the D&B Hoovers reports to get a visual snapshot of accounts, and to see all of the account info they have on that account. We don't use any other reports.

Key Insights

Do you think D&B Hoovers delivers good value for the price?

Are you happy with D&B Hoovers's feature set?

Did D&B Hoovers live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of D&B Hoovers go as expected?

I wasn't involved with the implementation phase

Would you buy D&B Hoovers again?

Other Software Used

InsideView, from Demandbase, ZoomInfo, High Velocity Sales

Likelihood to Recommend

D&B Hoovers is great if you're looking for a company to help update Salesforce account data regularly, and to use this to align industries to your sales reps.

It's not great if you're looking for contact data or account insights for reasons to reach out while prospecting.

I'd recommend it for larger accounts.

An Enterprise Platform for ABM & Data Integrity, Not Contact Data or Triggers

Software Version

Overall Satisfaction with D&B Hoovers (formerly Avention)