Item: Data.com (discontinued)
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use Data.com mainly for prospect phone and email addresses. We will also use it to get firmographic data on a limited basis.

Pros and Cons

Extensive collection of companies.
Built into Salesforce.
A lot of phone number data.

A lot of email bounces and incorrect phone numbers.
Data is stale. Often contacts have moved to different companies.

Return on Investment

Increased employee efficiency from easy collection of contact data.

Alternatives Considered

ZoomInfo

Data.com is tightly integrated with Salesforce. Given the expensive cost of Salesforce licenses, throwing this as an "add-on" is easy to justify internally as well.

Data.com is a good place to start when looking for a data vendor. It's relatively inexpensive, is built into Salesforce, and has a very broad range of industries for contact data. Where data.com surpasses other tools in breadth, it lacks in depth -- if you have a smaller niche or more tightly defined addressable market, you may want to look into other providers or using other tactics. Also, it doesn't appear that they refresh the data often, as you will get a lot of bounces or contacts no longer at the company.

Broad reach. Data could be more up to date.

Overall Satisfaction with Data.com

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Other Software Used

Likelihood to Recommend

Data.com (discontinued) Feature Ratings