Item: Databox
Rating: 9
Author: Daniel Berry

Use Cases and Deployment Scope

Databox is being used at our marketing agency for clients that use HubSpot, Google Analytics and other tools. It's not being used for magazines and companies we work with on a project-by-project basis. It addresses business problems of inefficient reporting and combining multiple data sources into one report with multiple metrics.

Pros and Cons

Combining and integrating with data sources
Beautifully displaying metrics
Customizing metrics and visualization styles
Time range filtering

Finicky editing tools
Custom reporting is more expensive
Limited visual customizations

Return on Investment

Better visualizations for what we're doing
Improved efficiency when building reports
Automating metrics

Alternatives Considered

Tableau Desktop and Google Analytics

Databox is unique in its ability to report from multiple data sources. Google Analytics is the standard when it comes to web metrics, but it's just one of the tools that integrates with Databox. Tableau is fantastic for data visualizations and reporting, but it's much more expensive than Databox, so it's not ideal for everyone. Tableau is also superior with customization.

Other Software Used

Google Analytics, BrightEdge

Likelihood to Recommend

Databox is fantastic for companies or agencies that regularly report on a variety of metrics from multiple data sources. It's ideal for any company that uses a variety of different tools (as long as Databox integrates with them). It's particularly good for HubSpot agencies and companies that use HubSpot. It's maybe not necessary for companies that only use one tool or don't do reporting.

Beautiful Reporting, Made Easy

Overall Satisfaction with Databox