Demandbase Works Well in US but not EMEA / APAC
October 17, 2013
Demandbase Works Well in US but not EMEA / APAC
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction
- It provided firmographic information on who is visiting your site and what they are doing. This info can be used by sales and targeting your content
- It works well for US/CND companies but does not work well for EMEA and APAC companies. In APAC region, many companies are using ISP to run their internet and DB cannot detect which companies are these - make sense.
- would help in content targeting....
Product Usage
- It provides web intelligence on corporate visitors visiting your site and their action on your site that would help in developing Sales plays.
Evaluation and Selection
There was nothing used at prior to Demandbase
Implementation
- Implemented in-house
Training
- Self-taught