Great for B2B businesses!
January 16, 2018
Great for B2B businesses!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Demandbase
As the only website Engineer working in a startup that critically uses website visitors to analyze interest in our company at this stage, Demandbase has provided a great tool to understand the demographics of about 85% of the traffic that visits our website. The data it also provides is also great to use to attribute to the sales that our business makes and helps us capitalize on our targeted advertisements to increase our sales at this stage.
- For B2B companies, this is a great tool that provides accurate targeting and easy to personalize for these types of sales.
- This is one of the best tools for quality leads on product sales, which makes it one of the best ABM tools out there.
- It is great to see simple to advanced real-time site analytics/traffic statistics for websites.
- Demandbase is best at helping with great insights that can help further push website traffic.
- It can take quite a while for data to be extrapolated by Demandbase.
- The pricing for their products isn't really flexible for startup companies, which I think should be treated as a more valuable customer in their market.
- Sometimes the simplification that Demandbase likes to feature causes data to be a little bit too innaccurate and generalized.
- Positive: It greatly increased the research and marketing efficiency on our sales and was a great product to use for that matter.
- Negative: The high price of using this software made us expect greater gains in sales than we actually received.
- Positive: We feel like we have much more information in the market sector than we had before.
Demandbase is a little more targeted at B2B companies. You can see this in the marketing customizations that they provide by allowing companies to advertise specifically based on the target-company type, size, and market. Additionally, Demandbase has very good consultants that provide very valuable insight to increase the sales in a company to their full potential, regardless of the stage of marketing research and sales in a company.