Overall Satisfaction with Demandbase
Demandbase was used as demand generation tool. Its retargeting solution was part of our digital advertising strategy, and its web personalization solution supported our account-based approach to our website. We also used Demandbase's account selection solution to help us choose the accounts we would pursue.
- The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
- The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
- Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
- Demandbase's account list upload can be a tedious process if the database you are syncing is not very clean. You may have to do a lot of manual account verification if the domain you have assigned a target account does not match the domain associated with that company in Demandbase's database.
- Demandbase suggests that salespeople can use intent signals and web traffic trends to make targeted follow-up, but in reality, surging intent from a company with hundreds of thousands of people is not enough detail to know who to prospect from that account. It is a good directional indicator, but not very actionable for one-to-one outreach.
- Like the domains associated with each account, the industry that Demandbase assigns to each account may not match up with the industry that your company has assigned to a prospect. If you want to target your ads by industry, this can be a challenge that must be overcome manually.
- We were able to show that web visitors who experienced the personalized homepage that we implemented and segmented using Demandbase had longer sessions and took favorable actions on our site
Do you think Demandbase One delivers good value for the price?
Yes
Are you happy with Demandbase One's feature set?
Yes
Did Demandbase One live up to sales and marketing promises?
Yes
Did implementation of Demandbase One go as expected?
No
Would you buy Demandbase One again?
Yes