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Some good, some bad, some improvements would greatly increase usability.
February 12, 2020

Some good, some bad, some improvements would greatly increase usability.

Andrew Brisebois | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Demandbase

Demandbase is mostly used by our corporate marketing team to place targetted ads on ideal account types. As Business Development reps, we can view account engagement on ads or websites.
  • Tracking lead engagement
  • Showing which pages leads have visited
  • Speed and response time could improve
  • If the accounts you upload via CSV do not match to the letter, it will not work.
  • Information is important, so knowing which accounts to pursue and which are not engaged has a positive impact on ROI.
  • Our ad spend has far outweighed sales results so far, but we have a long sales cycle.
We still use LinkedIn for accounts that Demandbase does not have enough contacts to target. Overall the tracking on engagement is much better on Demandbase.
We have had some problems with discrepancies between what we thought we were getting versus what is written in the contract.

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

No

Demandbase is good for initial lead engagement before sales outreach. It is also good for tracking whether accounts you are performing cold outreach on are getting your emails/voicemails. Demandbase is not great if you are swamped for time, and it isn't always clear who in the company clicked an ad.