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Engagio, why did you join DemandBase?
January 13, 2022

Engagio, why did you join DemandBase?

Steven Tsao | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase

We use Demandbase One (AKA Engagio) to track website visitors, spiking accounts, and their digital behavior once on our domain, and assign lead and account scores to them. Engagio allows us to know which accounts are coming to our site, and what are they doing during their visits. Another problem resolved is to reveal the contacts who are on our site.
  • Account score based on engagement.
  • Known contact engagement.
  • Account reveal based on IP.
  • Still too many unknown visitors to our site.
  • Need to display more demographic data on the unknown visitors.
  • Website visitor tracking.
  • Account and known contact reveal.
  • Account and lead score assignments.
  • Allows our sales team to reach the right engaged visitors
  • Allows sales team to prioritize which accounts to contact first
We are actually in the process of migrating all Engagio capabilities to Triblio. While Engagio is part of DemandBase which can do ABM ad serving, that's still a different module and additional cost is required to activate the ABM side of the functionality. Triblio has tied all these functions into one solution, so it is easy for users to just have one system to manage.

Do you think Demandbase One delivers good value for the price?

No

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

No

Engagio is best suited for companies above medium-size (600+ employees), with meaningful website traffic of 500+ per day. Anything less, the tool will not be beneficial to you. Another good criterion is if you are doing a lot of outbound promotion (GDN, Syndication, Paid Social), and you are getting a lot of unknown traffic back to you, Engagio will reveal all the visiting accounts to you.