Great customer support and solid lead-gen boost for a well-defined audience
May 15, 2022

Great customer support and solid lead-gen boost for a well-defined audience

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with DemandScience Activate (formerly PureB2B)

We use DemandScience to increase lead generation. The key business problem they solve for us is increasing our reachable audience. The scope of our partnership is content to lead gen (they are distributing one of our e-books).
  • Integration with Hubspot
  • Great customer service
  • Low internal lift to get going
  • Was assured our niche audience was in their set but took some optimizing to get there as initial leads didn't quite hit.
  • Difficult to test applicability with a pilot, which would have been helpful to mitigate costs with lead relevance.
  • Great customer support
  • Expands addressable audience for demand gen
  • Easy to sign up and get started, without much internal lift (e.g. simple to integrate with HubSpot without developer support)
  • Increased leads
  • Brand awareness
The support definitely sets DemandScience apart. Communication is frequent and clear, and feedback is well received.

Do you think DemandScience delivers good value for the price?

Yes

Are you happy with DemandScience's feature set?

Yes

Did DemandScience live up to sales and marketing promises?

Yes

Did implementation of DemandScience go as expected?

Yes

Would you buy DemandScience again?

Yes

I think DemandScience is well suited for lead gen purposes at companies with a relatively large, well-known addressable audience (e.g. VP+ in F500s). They weren't quite as familiar with generating leads in high-tech startup fields (e.g. neobanks, fintech, crypto), although their CS team did a great job responding to feedback and optimizing our campaign accordingly.