DiscoverOrg and ZoomInfo provide a great way to identify Target Accounts/Contacts and keep them up to date in your CRM/Marketing Database
May 28, 2021

DiscoverOrg and ZoomInfo provide a great way to identify Target Accounts/Contacts and keep them up to date in your CRM/Marketing Database

kyle winder | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with DiscoverOrg

In Sales Operations, Marketing, and Sales, we use DiscoverOrg and ZoomInfo to source leads as well as enrich our contacts in both Salesforce and Marketo. Our Sales teams (AE,ADM) use it to build corporate hierarchies and locate new accounts in their territories.
  • Data presentation with the app is organized once you are on the record in question
  • Syncing to Salesforce is easy with a few clicks.
  • Enriching our database on a weekly cadence with filtered queries
  • syncing with Marketo to lookup a contact by email and instantly enriching in Marketo
  • there are some big named accounts that have bad data in ZoomInfo... it's surprising.
  • they have a mechanism for reporting bad data, but there is no feedback at all, if/when they update their database.
  • we were able to use ZoomInfo to consolidate two data providers, because they provide technology attributes
  • we doubled the size of our account database in Salesforce
datafox - has better company data, but no contacts, technology data was about the same
duns-bradstreet - good company data, ZoomInfo company data is not as accurate

Do you think DiscoverOrg (discontinued) delivers good value for the price?

Yes

Are you happy with DiscoverOrg (discontinued)'s feature set?

Yes

Did DiscoverOrg (discontinued) live up to sales and marketing promises?

Yes

Did implementation of DiscoverOrg (discontinued) go as expected?

Yes

Would you buy DiscoverOrg (discontinued) again?

Yes

It's great for discovering new accounts and contacts at those accounts.
If you are in EMEA, you'll find the data is sparse.
It's a great way to keep your data enriched.

DiscoverOrg (discontinued) Feature Ratings

Advanced search
7
Identification of new leads
9
List quality
5
List upload/download
6
Ideal customer targeting
7
Load time/data access
6
Contact information
8
Company information
4
Industry information
6
Lead qualification process
5
Smart lists and recommendations
6
Salesforce integration
7
Company/business profiles
4
Alerts and reminders
7
Data hygiene
4
Automatic data refresh
6
Tags
7
Filters and segmentation
7