Item: Domo
Rating: 9
Author: Ray Huang

Overall Satisfaction with Domo

Use Cases and Deployment Scope

Domo is used primarily in the sales and marketing departments but reaches into data sources across departments to consolidate siloed data from marketing, sales, support, and product.

Pros and Cons

Pros

Through key fields, we were able to connect data from Salesforce to our product database (DB) giving us a clearer picture into service utilization once prospects became customers.
We were able to recreate hard to read Salesforce reports into good visualizations and then dynamically slice and dice the data to get deeper insights.
Creating custom calculation fields (Beastmode Calculations) were really helpful in transforming data in a useful way — such as creating bucket or tier fields from revenue, units sold, company size.

Cons

Beastmode Calculations are helpful, but require some SQL-like knowledge (it's their own syntax), so you need some technical proficiency on that end. Would be great if it had more of a builder or wizard.
Some re-ordering can be difficult when doing visualizations with discrete stages. For instance, creating a Funnel visualization required creating a custom calculation to re-label the existing Status (Anonymous, Lead, MQL, SQL, SAL, Qualified, etc) to starting with a numeric value to get the right order (1-Anon, 2-Lead, 3-MQL etc.).

Domo is well suited for Salesforce and marketing data and tying it into other data sources. Their support and customer success team were really helpful in getting us set up with the data integrations, and building out a set of baseline reports based on our needs and asks. It's pretty common to have disparate data, so bringing it together really helps get closer to the truth.

Domo Feature Ratings

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