Item: Domo
Rating: 7
Author: David Hills ★

Use Cases and Deployment Scope

Domo is used within the Sales and Marketing teams, but the most active users are in the Executive Team. Domo solves two problems: connecting and correlating data across different organization and platforms, allowing us to view values historically. For example, with Domo, we can see when we sent our emails in the past month and when users opened them. This data is in our CRM, but our CRM does not natively allow us to visualize it.

Pros and Cons

Connecting Data - Domo has a variety of connector, including Google Sheets, so practically all data can be inputted and correlated across a company.
Visualization - Domo has the ability to create a number of visualizations.
Calculated Metrics - In Domo you can create your own metrics using existing ones and manipulating them with formulas.
Intuitive ETL's - Domo's ETL function is pretty straightforward and easy to learn. I personally think the layout it fun to use sometimes.

Copying Reports - In Excel or Google Sheets, I like to make copies of similar reports and modify them as necessary for users. In Domo, makes copies of reports (called cards) but all copies are connected. So if you adjust the copy, it changes the original. This means a user has to recreate the report from scratch and then adjust it.
Unforgiving SQL - Domo does allow users to write their own SQL codes, which is great. However, Domo's SQL code is pickier than the other SQL database I've used (Metabase).
Text Alerts - Domo's alerts aren't always the smartest. Some of my dashboards are about the sales teams monthly performance and I get notified when there is a change of more than 20%. I always get notified at the start of the month that reports have changed from 'x' number to zero. This is expected because it's a monthly report and I hate getting texts about it. The only reason I don't term them off so I can be aware if something breaks in the middle of the month.

Return on Investment

Awareness - With Domo, our executive team can easily see in a single place how the entire company is performing.
Insights and Dollars - I have yet to make a recommendation with Domo that would save or generate thousands of dollars. I'm sure it can, but we haven't reached that milestone yet.
Accountability - Since Domo can collect data from lots of sources, all departments have their work and results more visible.

Usability

Domo does what says it can: aggregate data and it has a built-in chat feature so users can discuss it. The platform is optimized for the report user's experience but has room to improve how the report builder accomplishes their task. It's definitely better than nothing and flying blind, but I can't give it a glowing recommendation because it's not the easiest tool to build reports with.

Implementation Rating

Connecting data in Domo is much easier than I thought it would be. All the user needs to do is find the appropriate connector, enter their credentials, and from there it's a, mostly, intuitive process. Depending on the connector there a few options, but there is a reference guide to what each option means and the data it pulls. Therefore, it's surprisingly easy to get started.

Alternatives Considered

Tableau Desktop

I have never used Tableau, but I've spoken with colleagues who have used it. Tableau is good and probably a better experience for the report builder, but I know my executive team is satisfied with it and it does make it easy for them see how the company is performing as a whole.

Likelihood to Recommend

Domo is great when you want to see lots of values historically or see data you can see natively in a platform. As I mentioned earlier, Domo is the only way our Marketing and Sales teams can see when their emails were opened and compare the send time - this is an example of data I can't see natively.

Domo: Aggregating All Your Data on One Screen

Overall Satisfaction with Domo