Dynamic tag management ( Manages your business in lesser cost)
December 15, 2015

Dynamic tag management ( Manages your business in lesser cost)

Abishek Kumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Dynamic Tag Management by Adobe

DTM is used in our organization according to the client requirement. We offer other tag management solutions as well pertaining to the project and requirement. If the client is a small or medium business, we suggest Google Tag Manager, or if they already using Adobe Analytics, we recommend DTM.
  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
It is well-suited most of time. However, as there is no support available for all types of users, sometimes it is very difficult to troubleshoot.

Adobe DTM Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Improved page load times
Mobile app tagging
Library of JavaScript extensions
Event tracking
Mobile event tracking
Data distribution management
Universal data layer
Automated error checking
Role-based user permissions