Overall Satisfaction with Dynamic Yield
We at Tottenham Hotspur use Dynamic Yield to offer our fans a personalised experience when they visit tottenhamhotspur.com, shop.tottenhamhotspur.com and experience.tottenhamhotspur.com.
The tool allows us to quickly and easily make changes to the UX and saves the Club money in otherwise development costs.
Our biggest driver of revenue has been our focused recommendations to drive sales of personalised kits as well as basket add-on items.
Being able to create and share audiences between our sites has also proven invaluable in ensuring we capture key customer audiences.
The tool allows us to quickly and easily make changes to the UX and saves the Club money in otherwise development costs.
Our biggest driver of revenue has been our focused recommendations to drive sales of personalised kits as well as basket add-on items.
Being able to create and share audiences between our sites has also proven invaluable in ensuring we capture key customer audiences.
- A/B Testing - allows us to test anything and everything all over the sites.
- Personalisation - hosting campaigns by region and using local languages to promote.
- Triggered emails - Abandoned basket is always a sales driving mechanic that once set up can be left to pick up any potential abandoned users.
- Reporting on A/B tests is good but where we have tests that can run for a longer period of time, the detail of the reporting can sometimes fall short.
- Sales increases of recommendations.
- Visibility of banners on key pages.
- Allow us to hide key elements on the site where necessary.
Do you think Dynamic Yield delivers good value for the price?
Yes
Are you happy with Dynamic Yield's feature set?
Yes
Did Dynamic Yield live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Dynamic Yield go as expected?
I wasn't involved with the implementation phase
Would you buy Dynamic Yield again?
Yes
Using Dynamic Yield
20 - Used for retail and media purposes.
No in house support but DY has a really quick turnaround for support.
- Quick front end changes.
- Recommender products.
- Communications of key messages.
- Working towards 10% off unique codes on sign up.
- Purchased Home kit so only show away/third kit.
- Covid updated by region.