Item: Dynamic Yield
Rating: 10
Author: Sheida Honarvar

Use Cases and Deployment Scope

We use Dynamic Yield to personalize and optimize the shopping experience. To do this, we create segments that we later use to target specific users and show them more relevant content or product recommendations. We test each use case to make sure it brings us more engagement, and we rely on data-driven decisions. We leverage personalization along the entire customer journey. Without Dynamic Yield, we would lose a lot of revenue!

Pros and Cons

) Provides potential targeting opportunities based on machine learning
) As part of an A/B test, it provides information about statistical significance
) Many things are explained on the platform, so it is easy to understand all settings
) Very good availability of DY employees for questions

) Quick Win Mailings would be helpful to exploit the potential of the tool even more in the Daily Work.
) That multiple users can work within a campaign without overwriting each other.
) More concrete reporting at the variation level, especially for recommendation campaigns.
) Saving an additional stylesheet that can be used when a new default template is used, e.g. font, font style, etc.

Most Important Features

Homepage Banner
Shop in Shop
Marketing Blocks

Return on Investment

Higher Engagement
Higher Revenue

Key Insights

Do you think Dynamic Yield delivers good value for the price?

Yes

Are you happy with Dynamic Yield's feature set?

Yes

Did Dynamic Yield live up to sales and marketing promises?

Yes

Did implementation of Dynamic Yield go as expected?

Yes

Would you buy Dynamic Yield again?

Yes

Likelihood to Recommend

If you want to offer your users a personalized shopping experience, which meets their interests of the user, you have found a great personalization solution with DY. The handling is very easy and the impact is huge.

Training Types Used

Online Training

Highly recommended because easy to use and great impact!

Overall Satisfaction with Dynamic Yield