1. Home
  2. Ecommerce Personalization Software
  3. Dynamic Yield Reviews
  4. User Review of Dynamic Yield
A super-smart tool that allows us to look super-savvy
July 01, 2022

A super-smart tool that allows us to look super-savvy

Adriana Scala | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

We use Dynamic Yield currently across our web apps for the NOW proposition across GB, Ireland, Austria, Germany, and Italy. We acquired Dynamic Yield with the initial requirements of A/B testing, out-of-the-box templates, and recommendations that would help us drive the business needs forward and propel us to where we hoped to be in terms of personalization across our sites.
  • Frequent, high quality contact time with the DY team
  • Simple, intuitive UX on the platform
  • A problem-solving attitude in where no ideas are bad ideas
  • The ability to label multiple campaigns at a time on the Campaign dashboard by multi-selecting them - would be really useful for me!
  • lots and lots of saving is needed on every campaign
  • I'd like to see cookie targeting for API campaigns
  • API Campaigns
  • Site Personalisation - Visual Editor
  • Audience targeting
  • Dynamic Yield has enabled us to quantify business decisions before launch, mitigating risk
  • positive CR uplift ranging from 5-12% on prospect testing of merchandising
  • enabled us to test out personalization concepts months before development has been signed off
Dynamic Yield has proven to surpass my experiences with both Optimizely and Braze in many ways - notably with contact time and support from the team, which has made a huge difference to the success of the tool for us. But also in my experience, I've found there to be a much more approachable and problem-solving nature to the team and the tool, which allows us to take risks and launch campaigns quickly and efficiently, without too many workarounds or tech support.

Do you think Dynamic Yield delivers good value for the price?

Yes

Are you happy with Dynamic Yield's feature set?

Yes

Did Dynamic Yield live up to sales and marketing promises?

Yes

Did implementation of Dynamic Yield go as expected?

Yes

Would you buy Dynamic Yield again?

Yes

I've only used Dynamic Yield across Web Apps, and haven't utilized the product feed/recommendations due to the nature of the business having only a handful of products. But I've found it allows for reactive, creative campaigns to go out on the fly, and the amount of templates provides real autonomy for teams less experienced in working with tech teams or writing code. Using Dynamic Yield is well suited to teams with business users that are keen to see constant momentum, and be able to test concepts that would usually take a lot longer through development.