Echobox for branded content
October 15, 2020

Echobox for branded content

Rose Johnstone | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Echobox

As a publisher, Echobox is used to push out content through Facebook and Twitter. We use it across several city publications. I work for Time Out London in the branded content team which means that I post sponsored organic posts on the London channels. It addresses the problem of having a large amount of content – some of it being breaking news and some evergreen content which Echobox is able to push out several times according to optimum timings.
  • The ability to re-post evergreen content at optimum times
  • Scheduling content
  • Accessing analytics clearly and easily
  • Preview mode of drafts for Facebook and Instagram posts don't look exactly as they do on-feed. In particular, the 'paid partnership' handshake tool doesn't show up with the client in preview form, which is what we need to show clients who have sponsored the post.
  • I am not across ROI in regards to Echobox. However I would say that it saves our engagement team a lot of time.
Overall, I find Echobox very easy to use. However, it would be great if there was a better preview function.

Do you think Echobox delivers good value for the price?

Not sure

Are you happy with Echobox's feature set?

Yes

Did Echobox live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Echobox go as expected?

I wasn't involved with the implementation phase

Would you buy Echobox again?

Yes

Echobox is great when multiple parties need to sign off on a sponsored social post. I'm able to build the post, save it as a draft and send a screenshot as a preview to clients. Once I've pushed out the post, I can access analytics to report back to the client on the performance of the post.