Echobox for branded content
October 15, 2020
Echobox for branded content
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Echobox
As a publisher, Echobox is used to push out content through Facebook and Twitter. We use it across several city publications. I work for Time Out London in the branded content team which means that I post sponsored organic posts on the London channels. It addresses the problem of having a large amount of content – some of it being breaking news and some evergreen content which Echobox is able to push out several times according to optimum timings.
- The ability to re-post evergreen content at optimum times
- Scheduling content
- Accessing analytics clearly and easily
- Preview mode of drafts for Facebook and Instagram posts don't look exactly as they do on-feed. In particular, the 'paid partnership' handshake tool doesn't show up with the client in preview form, which is what we need to show clients who have sponsored the post.
- I am not across ROI in regards to Echobox. However I would say that it saves our engagement team a lot of time.
Do you think Echobox Social delivers good value for the price?
Not sure
Are you happy with Echobox Social's feature set?
Yes
Did Echobox Social live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Echobox Social go as expected?
I wasn't involved with the implementation phase
Would you buy Echobox Social again?
Yes