Item: eClincher
Rating: 9
Author: Dave Bloom

Use Cases and Deployment Scope

We use eClincher to manage our social media channels. For me, it is huge that they work with Google My Business (GMB), as that is the main focal point of my hyper-local strategy. We manage our Facebook, GMB, and LinkedIn pages with eClincher in the firm's marketing department. It allows me to view our engagement all in one place. We also fill our content calendar well in advance with it, use automation features, and view reports regarding social stats with it.

Pros and Cons

Scheduling and duplication
UTM codes
Reporting
Auto-posting with queues
Monitoring

Intuitiveness is somewhat lacking with some workflows.

Users and Roles

2 - marketing

Return on Investment

Makes it much easier to manage our social publishing
Makes it much easier to manage our social engagement
Makes it much easier to manage our social reporting

Alternatives Considered

Sprout Social

I used Sprout in a past life and while it does have some more features and might be a bit more aesthetically pleasing and a tad more intuitive, it doesn't have the queues feature eClincher has, and it is much more expensive. The only feature I miss from Sprout really is the customer history feature.

Likelihood to Recommend

Best suited for a marketer that cares about reports, needs a social media management platform and doesn't want to pay more for a more aesthetically pleasing version of a platform with the same or less functionality, such as Hootsuite or Sprout Social. For a social media marketer that wants to automate some of their postings, the queues feature is great for this functionality.

Not best suited for beginners to social media, as their platform is best utilized with someone familiar with the industry that knows what they are doing. Their chat support team is very good though, but this type of individual might find themselves spending a lot of time on the platform.

Social Media Power on a Budget

Overall Satisfaction with eClincher