Eloqua is the Bently of Marketing Automation Platforms
Updated June 16, 2015

Eloqua is the Bently of Marketing Automation Platforms

Mike Bernard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Team

Modules Used

  • Responsys

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Easy to use email/form/landing page/campaign creation.
  • First rate segmenting tools.
  • Integration with other systems.
  • Advanced lead scoring.
  • Impressive deliverability.
  • The reporting/analytics platform is cumbersome to use and UI is extremely dated.
  • Must get all of the functionality of Program Builder into campaign canvas. E10 has introduced the Campaign Canvas for setting up email campaigns and nurture campaigns. In E9, these were in Program Builder and now must be moved over.
  • Marketing is now sourcing 48% of the entire sales pipeline.
  • Sales team can't keep up with the volume of qualified leads.
  • We are now able to track everything marketing does and get the credit we deserve for generating business for the company.
I would wholeheartedly renew with Eloqua

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

Just renewed for 3 years

Oracle CX Marketing (formerly Oracle Marketing Cloud) Implementation

  • Professional services company
Relationship One did our implementation and they did a fantastic job.