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Using Eloqua Marketing Automation Platform on the French market
Updated February 04, 2015

Using Eloqua Marketing Automation Platform on the French market

Marie Escaro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Marketer

Modules Used

  • Eloqua 10

Overall Satisfaction with Oracle Eloqua

  • Segmenting customers/prospects to send the right message to the right contact.
  • Mapping campaigns from basic newsletter to marketing automation.
  • Scoring leads to increase sales conversion rate.
  • A web agency works with us to create our emailings, but from time to time, we do it ourselves and it is not that easy to use.
  • For end users, difficulty to use it if not in the tool on a daily basis.
  • Easier to use this marketing automation platform for A to Z follow-up.
  • Great ROI on marketing campaigns, more lead conversions.
  • Better customer service with specific customer-service campaigns.
Eloqua platform answers fully to our needs of segmentation, campaign and lead scoring. The other was only dealing with the campaign part.
To our marketing colleagues, I would say "don't stop after the first year of implementation, the best is yet to come when automating campaigns".
To our sales colleagues, "how could you sell before, when you did not have that amount of leads coming from our campaigns ?"
And then, now that it's fully running after 18 months of use, there is so much more to to!

Using Oracle Eloqua

5 - I am the sole administrator of the platform and the marketing team (4 people) uses it to implement campaigns in each of their specialty (external communication, customer service, social media, digital products)
In case I need support, I call the Eloqua support dept in London, UK
  • Segmenting contacts.
  • Sending campaigns.
  • Sending out leads to our sales team.
  • We started launching automation campaigns after a year of implementation, I was told that it was earlier than market standards
  • We use Eloqua for all data quality management campaigns, which is time saving and unexpected!
  • Our social media programme needs to be addressed via Eloqua and all social information should go to our sales team,
  • Our customer service department has great expectations for specific campaigns
Eloqua is now fully integrated in our marketing campaign strategy and sales plan for the years to come. We daily improve our way of launching campaigns and include marketing automation in the overall business plans from customer service to sales prospecting.

Evaluating Oracle Eloqua and Competitors

Yes - For several years, we have been using emailing platforms but we were never fully satisfied with their ROI.
  • Product Features
  • Product Usability
  • Analyst Reports
Eloqua platform integrates the whole marketing process from targeting to sending out a campaign and helping lead conversion in Salesforce.
If I had to do it over, I might have better evaluated the time needed for the first 6 months of use.

Oracle Eloqua Implementation

The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
  • Implemented in-house
  • Professional services company
We both had an internal developper and the help of Kerensen Consulting as part of a whole marketing / customer service lot for our CRM
Change management was a small part of the implementation and was well-handled - Change management was a small part for the marketing lot including Eloqua, as I was in charge of administering the platform and training the marketing and communication team internally
  • The main issue was the quality of our marketing data which needed to be reviewed before connecting Eloqua to our CRM, a long and thorough process
  • Another was to make Eloqua work with our Salesforce CRM, to be sure that the marketing data went up correctly to our CRM through our lead scoring process

Oracle Eloqua Training

Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!

Oracle Eloqua Support

The Eloqua support team has always been very responsive and efficient to answer our questions
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - I did not know it existed!

Using Oracle Eloqua

Eloqua's usability is great once you get used to it. The first year can be difficult to integrate every aspect of its functionality. Once past this, I found it great to go beyond the basic functionality and start automating campaigns with complex interactions.
ProsCons
Like to use
Relatively simple
Well integrated
Consistent
Convenient
Feel confident using
Lots to learn
  • Campaign mapping is very easy to use and to explain to others.
  • Segmentation includes every aspects of what we need to set the right target.
  • I had difficulties defining the lead scoring process, as we have so many different business cases in our market.
  • Insight is not that user-friendly and I need to rewrite data to make it "presentable".